CAPE MAY – Cape May Brewing Company president and co-founder Ryan Krill was a featured speaker at this year’s USBevX conference in Washington, D.C., Feb. 22-24.
Krill drew on his expertise at CMBC and his background as the president of the Garden State Craft Brewers Guild for his presentations to the US Wine and Beverage Expo.
First held in February 2016, the expo brings together professionals from the wine and craft beverage industries for an in-depth discussion on the changing business environment for alcohol beverage producers.
“It’s an honor to be asked to speak at BevX,” Krill said before the event. “I’m looking forward to seeing some colleagues in the other parts of the alcohol beverage manufacturing industry and sharing some of the knowledge I’ve gained in my six years at CMBC.”
The theme of this year’s conference was “The Quality Revolution,” examining the new quality-driven trends in the marketplace and their impact on the alcoholic beverage industry.
With three days of workshops and events, experts touched on innovations in production, packaging, sales, and marketing and their effects on quality and consumer impression.
Krill spoke at two panels this year. In “Social Media Mistakes You Can’t Afford to Keep Making,” Krill was joined by wine educator and communicator Luiz Alberto and Monika Elling, CEO of Foundations Marketing Group. The panel was moderated by Allison Levine, owner of Please the Palate, a boutique agency specializing in marketing and event planning for the wine and spirits industry.
In the second panel, “The Political Horizon for Wine and Craft Beverages,” Krill was joined by Kevin M. Atticks, executive director of the Maryland Wineries Association and founder of Grow and Fortify, a new firm that supports value-added agricultural businesses; Michele McGrath, executive director of the US Association of Cider Makers; and Jim Trezise, president of the New York Wine and Grape Foundation and executive committee member of WineAmerica. This panel explored how the different industries have been working together and the role guilds can play.
Krill brought with him some samples including CMBC’s Cape May IPA, King Porter Stomp chocolate porter, Coastal Evacuation double IPA, Demisemiseptcentennial Pale Ale, brewed for Villanova University’s 175th anniversary, and their strong Belgian, Devil’s Reach.