Organizers say Polar Bear Plunge will be biggest, best ever

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Brigantine residents, merchants and visitors will take a break from storm recovery efforts to celebrate New Year’s Day with the 13th annual Polar Bear Plunge.

The event has grown from a local event into a major fundraising effort benefitting Fisher House, a top-rated charity that provides housing and transportation to wounded military members and their families.

Last year’s event had more than 1,000 swimmers, 9,000 spectators and raised more than $47,000 for Fisher House. This year’s goal is to raise $60,000.

This year’s Brigantine Polar Bear Plunge will feature a new location as the event has been moved to the 14th Street South Beach.

The day’s events begin at 11 a.m. New Year’s Day with live music, refreshments, color guard and official merchandise for sale.  

The plunge, which is free and open to the public, has become a popular tradition with both locals and visitors to Brigantine and takes place at noon. Participants are encouraged to wear costumes with prizes awarded to the best costumes.

Jim Craine, Atlantic City’s singing lifeguard, will again serve as master of ceremonies.

The swim is followed by a post-plunge party at the Laguna Grill 1400 Ocean Ave. which will feature special food and drink pricing for the event.

There will be live entertainment furnished by the fabulous Mott’s Creek Pickers.  

The Brigantine Polar Bear Plunge raises funds through clothing and calendar sales, sponsorships and contributions. There is still time to become a sponsor. Contributors of $100 or more will have their name appear on the commemorative shirts and sweatshirts. This year’s logo, which includes Hurricane Sandy, is sure to become a collector’s item. The deadline for sponsors to appear on the merchandise is Monday Nov. 26. Interested sponsors can call John Hand (609) 892-0365 or email Bob Lund at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

For information, contact Bob Lund at (609) 892-7339 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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