Ad campaign reminds world that Atlantic City is alive and well after Sandy

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ATLANTIC CITY – A new advertising campaign has been announced to remind the world that Atlantic City and its boardwalk are intact and open for business following Hurricane Sandy, despite news reports suggesting the contrary.

“Atlantic City’s national image took a hit during Hurricane Sandy due to sensational, out-of-context and (at times) erroneous news reports about the famed Atlantic City Boardwalk, which is still intact and as beautiful as ever,” according to a new release issued Tuesday, Nov. 27 by the Atlantic City Alliance. “According to new research data from a national poll conducted by New Jersey-based Russell Research for the Atlantic City Alliance, a stunning 41 percent of the American public believes the Atlantic City Boardwalk is destroyed.”

On Wednesday, Nov. 28, Atlantic City’s campaign to correct the record will include a full-page ad in the New York Times featuring the Boardwalk with supplemental digital and email advertising reaching 1 million people. This is the first national ad for Atlantic City since its new destination campaign launched back in April.

Also, a new television spot featuring the Boardwalk started this week in the New York, Philadelphia and Baltimore markets.

“Due to the hurricane’s storm track, Atlantic City’s tourism district suffered minimal damage and reopened for business after five days. However, Atlantic City continues to see a lag in visitation and revenue due to the historic weather event,” the announcement continues. “The livelihoods of more than 40,000 employees in the 12 casino properties, plus hospitality industry workers at businesses catering to the tourism industry, depend on a strong visitor base.”

The Atlantic City Alliance was established in 2011 as a private, not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City.


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