Kacie McLaughlin of Holly Shores Camping Resort meets business expert Jon Schallert at a recent tourism seminar co-sponsored by the Cape May County Chamber of Commerce. McLaughlin won a trip to a business boot camp in Colorado.

Kacie McLaughlin, activities director of Holly Shores Camping Resort in Cape May, recently won a three-day trip to Longmont, Colorado, where she will attend marketing expert Jon Schallert’s “Destination Business Boot Camp.”

The trip, valued at $2,000, is described as a “20-hour, three-day entrepreneur business reinvention.”

Schallert, a small-business strategist, was the featured speaker at last month’s free workshop, “Increasing Sales & Profits as a Destination Business,” sponsored by Cape Bank, the Cape May County Chamber of Commerce and the Greater Atlantic City Chamber.

During the workshops, he presented his 14-step “Destination Business” model, which teaches businesses how to reinvent themselves and attract more customers.

McLaughlin attended as a representative of Holly Shores, along with campground owners David and Maggy Robinson, and other employees.