Riding ‘It’ is a hair-raising experience

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It, the newest attraction at Morey’s Piers, swings riders 65 feet in the air at 120-degree angles. It, the newest attraction at Morey’s Piers, swings riders 65 feet in the air at 120-degree angles.

Most riders seem to have a gut reaction to riding It, the newest amusement attraction by Morey’s Piers on the Wildwoods boardwalk

“It was a lot better than I expected,” said Liam Maloney, 17, of Scranton, Pa., as he exited the ride. “Most have the shoulder restraints, but with the lap bar, you’re free to move your arms, and you get that gut feeling you love.”

Jen Susa of Virginia, another rider, was at a loss for words after she rode It.

“There’s nothing else to say except that it’s awesome,” she said.

It opened on May 27 at Surfside Pier in Wildwood, near 26th Avenue and the boardwalk. The ride seats 24 passengers at a time and swings them up to 65 feet in the air at angles of 120 degrees. Inside the rotating gondola, the riders face each other.

The sign on the ride asks, “Can you handle ‘It’?”

Jack Morey, executive vice president of Morey’s Piers, said that because the ride was a permanent installation to the piers, he was anxious about its success.

“It exceeded expectations,” he said. “At the very top, when you’re in the right seat, you feel like – well, you get butterflies.”

He said the ride cost $1.5 million to create, and the name was chosen for simplicity and intrigue.

“It’s short and controversial. It’s not ordinary,” he said. He joked that the name was also short for the four-letter curse word some yell when the ride reaches its full height.

The ride was manufactured by KMG in a style that is called an Afterburner, which has a long swinging arm. The restraint system was designed by Morey’s and KMG.

To add even more thrills to the ride, Morey said they opted for a lap bar restraint system rather than a shoulder restraint to give riders a greater sense of freedom and flying.

“In this business, you have to have a certain amount of controlled fear,” he said. “Like at a haunted house – you know they won’t actually eat your face off.”

Morey is hoping that It will be a favorite for years to come.

“Certain rides have the potential to be classics. Carousels and roller coasters do this, and we hope that It will do that.”

The ride costs eight tickets, or can be ridden with a wristband. For pier hours and ticket prices see www.moreyspiers.com.

Jack Morey, left, executive vice president of Morey’s Piers, says the lap bar restraint system on It was designed to give riders a greater feeling of flying.  Jack Morey, left, executive vice president of Morey’s Piers, says the lap bar restraint system on It was designed to give riders a greater feeling of flying.


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