Crawford is new head of GTBA

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GALLOWAY – Mary Crawford, a financial adviser with Merrill Lynch, is the newly appointed president of the Galloway Township Business Association. Crawford assumed the leadership role in January, succeeding GTBA founder Stephen Moliver, owner of the Gold2Cash franchise.

Born in Morris County, Crawford lived in New York City for a time, and spent six years living on Cape Cod, Mass., before moving to Galloway.

“I first joined the business association when it started to get to know the business owners in the community and see if I fit in with the services I provide,” she said from her Northfield office. “I met some great people and joined the finance committee, and when I saw a need for people to step up this year, I was glad to.”

With approximately 30 members, the association has not yet tapped the full potential of the township business community, Crawford said, which includes some 600 businesses, from at-home enterprises to bricks-and-mortar shops and stores.

“We are definitely looking to expand, and the way to go about that is to maintain an active calendar for the group: meetings, workshops, educational things that are planned to get the word out so people can say, ‘I want to be part of this, and meet other people who can help my business.’”

One goal of the organization is to foster cross-promotional alliances, Crawford said.

“At Valentine’s Day and on Mother’s Day, the candy guy should know the florist,” she said. “It’s that old six degrees of separation – you can always find a link.” A larger goal is a joint marketing campaign that promotes the community across the county and state.

Moliver said he recruited Crawford to take over the top spot.

“Over the past several years I’ve seen how she has demonstrated leadership on projects and initiatives that are important to the business community and community as a whole,” he said. “She is doing a great job building engagement in both the GTBA and Go Green Galloway. She is an excellent communicator and the type of consensus builder who has the courage to try new ventures and advocate for positive change for the greater good.”

Crawford said 2012 is a “building year” for the GTBA.

“We met together as a board and came up with four areas of concentration” including education, advocacy, joint promotion and beautification of the township.

“Once we get a really solid membership base, we can expand it out,” she said, adding that the buy-local, stay-local movement is part of her own philosophy.

“It’s a huge thing,” she said. “You’re supporting your neighbors and friends if you use the businesses in town instead of heading out to the mall. Why not check here first?”

Crawford’s husband, Tom, is a director of sales for World Class Flowers in Egg Harbor City. The couple has a 15-year-old daughter, Jamie, who attends Absegami High School.

For information about the Galloway Township Business Association see www.gallowaybusiness.com.

 


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