Sticker Shock project in Egg Harbor looks to deter underage drinking

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EGG HARBOR CITY – Members of three local groups will be canvassing liquor stores in Egg Harbor City today (Friday, Dec. 28) on a mission to discourage adults from purchasing alcohol for underage drinkers this New Year's Eve.

Atlantic Prevention Resources, the egg Harbor City Municipal Alliance, and youth members of Atlantic County Stand Up and Rebel will be conducting a "Sticker Shock project" beginning at 10 a.m. at Harbor Liquor, 1225 White Horse Pike; Discount City Liquor, 800B White Horse Pike, and Philadelphia Liquor, 112 Philadelphia Ave.

Young people, accompanied by adult chaperones, will be placing stickers on multi-pack alcoholic beverages that read, "Keep It Legal! It's illegal to buy alcohol for youth under age 21. The penalty is up to six months jail time plus a $1,000 fine."

The goal of the project is to discourage adults from providing alcohol to minors. “Preventing underage drinking is everyone's responsibility, including parents, teens, public health agencies, law enforcement and retail establishments,” according to a news release from Atlantic Prevention Resources.

"More must be done to address this problem. Activities such as Sticker Shock help reduce access to alcohol and also show that teens can be a driving force behind this movement."

The program is funded by the New Jersey Division of Alcoholic Beverage Control (ABC) through a federal grant made possible by the federal Office of Juvenile Justice and Delinquency Prevention. Learn more at


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