Bridal shop is making dreams come true in Linwood (SLIDE SHOW)

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The Dress 2 Impress team includes sales manager Patty Ogrodnek of Linwood, Ice Delinvanov of Egg Harbor Township and his mother Violet Delinvanova. The Dress 2 Impress team includes sales manager Patty Ogrodnek of Linwood, Ice Delinvanov of Egg Harbor Township and his mother Violet Delinvanova. LINWOOD—Ice Delinvanov of Egg Harbor Township searched all over Atlantic County for a spot to open a shop where his mother, Violet could continue what she loves; selling, designing and altering beautiful dresses for special occasions. What they created is Dress 2 Impress in Linwood’s Central Square on New Road. While they are working hard to make dreams come true for brides and their parties they are making their own dreams come true.

“Honestly, we looked everywhere and then on a Sunday afternoon we were driving through Linwood and saw this perfect corner shop with a ‘for rent’ sign in the window. We called the number immediately and left a message. We had found just the right spot for our shop” said Delinvanov.

Dress 2 Impress opened in May and Delinvanova is happy with how things have gone. The shop carries wedding gowns, mother-of-the-bride gowns, flower girl dresses; including a line Violet Delinanova has designed and made. They also carry special occasion and holiday dresses along with tuxedo rentals.

Delivanov said the shop carries the names that are long established but they he said they are always looking for new and talented designers and the result with customers has been positive. They do carry some samples and discontinued dresses that Dress 2 Impress is able to sell at a savings.

The two story shop allows for a showroom on the first level with the second level with dressing rooms, a fitting area and a guest area when the bride to be brings her friends and family to help with the big decision of what to wear on that special day.

Amanda Perrone was there with her bridal party, mother and grandmother Saturday Nov. 16. The group came from Langhorne, outside of Philadelphia to see what Dress 2 Impress had to offer. Perrone said she saw them at a bridal show at The Flanders and decided to make an appointment.
Perrone’s attendants all made the trip from the Philadelphia area so they could weigh in on the dresses.

“This is our version of ‘Say Yes to the Dress,’” Ogrodnek said as they all settled in on chairs and a big overstuffed sofa for a fashion show staring their favorite bride-to-be. The bridesmaids snapped pictures and weighed in on all of the gowns and doing their part to be helpful to the bride.

For her part Perrone, who will be married in August, 2014 knew she was looking for a fit and flair style dress because she likes the lines but otherwise she was open to try a number of different dresses.
Each one was lovely but when she came out in a strapless Paloma Blanca gown with Swarovski crystals tears welled up in her mother, Pat Perrone’s eyes. The mother was overwhelmed at just how beautiful her daughter looked.

Likewise, Kimberly Pelham of Cape May registered at the bridal show, received a call from Patty Ogrodnek, the sales manager of the shop to come in for a fitting. Pelham along with her mother and sister came in for a look and left several hours later with two of the biggest things checked off their “to do” list; wedding gown and bridesmaid dresses. Pelham settled on a gorgeous silk gown with Swarovski crystals. Violet Delinvanova measured and re-measured the gown and will complete all of the alterations in-house. “I just came in to look around but they had everything I wanted,” said Pelham who along with her mom and sister still had time for lunch next door at the Cheeseboard; a good day all the way around.

Delinvanova owns the shop and does the alterations but she has bigger plans for the future. Before moving to Egg Harbor Township, the expert seamstress was a successful clothing manufacturer in Bulgaria. After her son Ice moved to the United States and his son was born she wanted to be with her family and sold her business in Bulgaria and moved here.

“The plan is to start manufacturing dresses here in the area,” said Delivanov. “We did not move here to make money and then return to Europe. This is our home now and we want to be successful and bring jobs to this area.” 

Violet Delinvanova has a line of flower girl dresses that she will make for customers. The seamstress was modest as she held up the dresses saying, “I enjoy seeing my ideas become something pretty.”

Dress 2 Impress is located in Linwood’s Central Square, 199 New Road in Linwood. Hours are Monday-Thursday 10:30 a.m. to 6:30 p.m., Friday 10:30 a.m. to 7:30 p.m. and Saturday 10:30 a.m. to 6 p.m. 609-653-4444 or visit www.dress2impress.us

Helping the bride-to-be, Amanda Perrone, center of Langhorne in choosing a dress for her August 2014 wedding are from left; Rochelle Davis of Philadelphia, LaMonda Adkins of Cherry Hill, Michele Mizsak of Springfield, Nessie Matthews of Philadelphia, Perrone, Lynda O’Leary of Langhorne, Pat Perrone of Turnersville, Violet Delinvanova of Egg Harbor Township and Patty Ogrodnek of Linwood. Helping the bride-to-be, Amanda Perrone, center of Langhorne in choosing a dress for her August 2014 wedding are from left; Rochelle Davis of Philadelphia, LaMonda Adkins of Cherry Hill, Michele Mizsak of Springfield, Nessie Matthews of Philadelphia, Perrone, Lynda O’Leary of Langhorne, Pat Perrone of Turnersville, Violet Delinvanova of Egg Harbor Township and Patty Ogrodnek of Linwood.


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