Sotheby’s introduces website for waterfront market

Written by Staff Reports Thursday, October 04, 2012 01:00 am

OCEAN CITY – Goldcoast Sotheby’s International Realty in Ocean City announced the Sotheby’s International Realty brand’s launch of a waterfront specialty market website, the second in a planned series of branded websites for specialty markets.

The specialized website, waterfrontpropertysir.com, matches the look and feel of the brand’s website, sothebysrealty.com, and provides detailed waterfront lifestyle and listing information and resources.

The website enables buyers and sellers to search for properties in this segment and the sales professionals who represent them. It covers a full spectrum of lifestyle types and properties including: ocean and beach, riverfront, lakefront, island and boating. This site was launched with more than $13 billion of waterfront property listings worldwide.

The website will also highlight notable sales including the sale of Boot Jack Ranch in Colorado, which rests on seven miles of river, for approximately $46.5 million and features area-focused sections and advanced search capabilities.

“The waterfront segment offers some of the most striking photography, making it a natural choice for a specialty market website,” said Wendy Purvey, chief marketing officer at Sotheby’s International Realty Affiliates, LLC. “Waterfront is far and away the most searched lifestyle on sothebysrealty.com, so there is a great consumer fascination with this market. We will continue to enhance this specialty market website by adding custom content on waterfront living based on the body of water. For example, the site will convey what it is like living on an island in the Bahamas versus living on a lakefront in Italy or Minnesota.”

Goldcoast Sotheby’s International Realty offers real estate services in the greater Ocean City area. Goldcoast Sotheby’s International Realty is located at 1760 Asbury Ave. in Ocean City.