Johnson’s Popcorn goes Hollywood for Oscar night

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Mickey Rooney with a tub of Johnson's Popcorn Sunday, March 2 during a celebrity gifting event in honor of the Oscars Sunday, March 2 at The W Hotel in Hollywood. The event was hosted by Celebrity Connected. Mickey Rooney with a tub of Johnson's Popcorn Sunday, March 2 during a celebrity gifting event in honor of the Oscars Sunday, March 2 at The W Hotel in Hollywood. The event was hosted by Celebrity Connected.

OCEAN CITY — One of Ocean City’s most iconic businesses traveled west last weekend for Hollywood’s biggest night.

Johnson’s Popcorn was invited to participate in a celebrity gifting suite on Oscar night, March 2. The event at the W Hotel in Hollywood was hosted by the production company Celebrity Connected.

Rebecca Juzwiak, vice president and chief operating officer of Johnson’s, said that Celebrity Connected contacted her in January about attending the gifting event, which is held each year in honor of the Academy Awards.

“One of their executive producers had tasted it and though it was great,” she said.

Juzwiak and Johnson’s gift shop employees Mollee Juzwiak and Kathy Geller headed out to Los Angeles with over 300 tubs of the caramel corn.

“We brought out a large tub for every celebrity VIP that was invited to the show,” she said.

They also brought 10 ounce tubs to give out. Celebrities who received a tub of Johnson’s included Mickey Rooney, Niecy Nash, Estelle Harris, often remembered as George Costanza’s mom on Seinfeld; Saxon and Brighton Sharbino (Saxon stars in the new Fox drama “Touch” opposite Kiefer Sutherland and Brighton plays Lizzie on AMC’s “The Walking Dead”); Edie McClurg and Bill Engvall.

“It was so much fun. It was a quick trip. We flew in, we worked, we left,” Juzwiak said.
“All of the celebrities were very, very nice.”

While many of the guests brought their tubs home to enjoy later, some had the chance to try the product at the event and loved it.

“They thought it was delicious on the spot,” Juzwiak said.

Since 1940, Johnson's Popcorn has been selling hot caramel corn on the Ocean City Boardwalk. Currently, there are three locations in Ocean City, as well as gift shop, and one location in Wildwood. Juzwiak said she is appreciative of the opportunity to spread the word about Johnson’s, Ocean City and Wildwood on the West Coast. A bonus would be the residual effects of the handouts.

“In anything that you do, these types of events, there’s always a delayed response,” she said. “You have to wait and see what the positives are from this. And if the only positive is that 300 people on the West Coast ate it, to me that’s a positive.”

Juzwiak said that for a small company like Johnson’s, which enjoys local fame on the Jersey Shore, traveling to California for the event was a great experience.

“It was a wonderful, wonderful experience. Everyone was so nice. The production company, Celebrity Connected, could not have been a better host,” she said, adding that that was the type of exposure places like Ocean City and Johnson’s Popcorn need to put them on the map.

Juzwiak said she hopes to go back next year.

For more information, see www.johnsonspopcorn.com.

Bill Engvall Bill Engvall

Niecy Nash Niecy Nash

Edie McClurg Edie McClurg

Saxon and Brighton Sharbino (Saxon stars in the new Fox drama “Touch” opposite Kiefer Sutherland, and Brighton plays Lizzie on AMC’s “The Walking Dead.”) Saxon and Brighton Sharbino (Saxon stars in the new Fox drama “Touch” opposite Kiefer Sutherland, and Brighton plays Lizzie on AMC’s “The Walking Dead.”)

Bailey Chase Bailey Chase

Obba Babatunde Obba Babatunde

Jackee Harry, who played Tia and Tamra Mowry’s mom on “Sister, Sister” Jackee Harry, who played Tia and Tamra Mowry’s mom on “Sister, Sister”

Estelle Harris, often remembered as George Costanza’s mom on “Seinfeld” Estelle Harris, often remembered as George Costanza’s mom on “Seinfeld”

Tony Denison Tony Denison

Mallory Moye of “Hart of Dixie” on The CW Mallory Moye of “Hart of Dixie” on The CW

 

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