ABSECON – During a summer of unusually warm heat, a welcomed Blizzard is roaring into this city on Thursday, July 26.
That’s when the Absecon Dairy Queen will participate Miracle Treat Day and donate $1 from every Blizzard sale to the Children’s Miracle Network.
"We believe in children," said Lisa Wenz, whose family has owned and operated the Dairy Queen on the White Horse Pike for the past 40 years.
"I’m a Dairy Queen kid," she said, noting that she met her husband, Bob, when he was 13 while she worked at the store.
Even though each Dairy Queen is individually owned and its operators don’t have to participate in the Miracle Treat Day, the Wenz family welcomes the opportunity to give back.
"This is important for anybody who has children," she said. "It’s our way of giving back to the community."
The Wenz’s Dairy Queen raised $1,900 during the 2011 Miracle Treat Day and donated that money to the Children’s Hospital of Philadelphia which has a local facility on the Black Horse Pike in Egg Harbor Township.
She will donate money CHOP this year also, she said.
Nationally, Dairy Queen operators donated $91 million from Miracle Treat Day proceeds, she said.
"The Children’s Miracle Network and Dairy Queen have been partners for 28 years," she said. "It’s a great cause and the best thing is that all of the money will stay local."
Dairy Queen picked the Blizzard as its promotional treat of choice, Wenz said.
"It’s our best seller," she said.
The Blizzard has been a Dairy Queen mainstay and favorite since its inception back in 1985, she said.
"A Blizzard," she said, "There’s no comparison. You start with soft serve ice cream and blend it with one of our 25 flavors such as Reeses, Oreo Cookies, Butterfinger, strawberry shortcake, or a banana split."
But the day’s activities only begin with the cold refreshing taste of a Blizzard.
"It’s going to be a carnival-like atmosphere," Wenz said. "We will have face painters, a magician, carnival games, a balloon toss, a balloon artist and music. There will be something for everybody."
Many Holy Spirit High School students will participate as face painters for their community service hours, she said.
"They volunteer their time," she said. "We don’t charge for the face painting, but we have a Children’s Miracle Network collection container on the counter."
Taylor Walsh has volunteered to face paint and Bobby Spicer has volunteered to run the children’s games, Lisa Wenz said.
Magician Joe Holiday will begin performing around 7 p.m., she said.
Local antique car enthusiasts are coming by to show off their ageless wonders that evening, Wenz said.
But wait, there’s more.
The Wenz will start selling Mylar balloons next week, donating the money to the Children’s Miracle Network as well.
"We have a contest among our girls," she said. "We give a special treat to the one who sells the most balloons."
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