PLEASANTVILLE – Atlantic County Utilities Authority officials launched a three-month public relations campaign Tuesday, Sept. 10 that’s designed to increase the recycling rate to 50 percent.
ACUA officials hope the “Put it out There” campaign will encourage Atlantic County’s newer residents to recycle more than their current rate of 46 percent.
“This is a kick-off campaign to re-energize our recycling program,” said ACUA President Richard S. Dovey during a presentation held on a quiet tree-lined Pleasantville cul de sac.
ACUA officials selected Pleasantville as the campaign kick-off location because the city of 20,000 residents remains one of the ACUA’s “strongest communities,” Dovey said.
year, Pleasantville Middle School students placed second in a national recycling competition, Mayor Jesse Tweedle Sr. said.
During the next three months, the ACUA will concentrate advertising in local daily newspapers, The Current, on television, and in targeted mailings to 30,000 households with a message about the importance of recycling. ACUA will also display its message via social media and at local events, Dovey said.
“Atlantic County residents are doing a great job, but there’s still a lot of opportunity to recycle more,” Dovey said. “We want to inspire our resident to ‘Put It Out There’ and reinforce just how easy recycling is in the county. From avid recyclers to non-recyclers, there is something for everyone to connect with in this campaign.”
If every household recycled just one extra aluminum can each week, the environmental impact would be similar to taking 720 cars off the road, according to ACUA figures.
However, many areas of Atlantic County have residents who have been there less than 10 years, Dovey said.
“They don’t have 25 years of recycling history,” he said. “We want to connect with them.”
“As ACUA’s recycling partner, we want Atlantic County residents to recycle everything they can and put it out on the curb,” said Mike McQuade, a representative of ReCommunity, the company the processes collected recyclables for ACUA.
“While Atlantic County residents do a pretty good job of recycling now, we definitely have the capacity to process more recyclables and are always encouraging resident to recycle more and divert more from the landfill.”
ACUA uses a single-stream recovery method so residents don’t have to separate different types of recyclables from each other, he said.
Also, residents can receive an extra blue recycling tub annually. ACUA makes 95-gallon recycling containers available at a cost of $65.
Tweedle pointed out that ACUA has rolling recycling containers available to make recycling easier for senior citizens.
ACUA will also recognize any household container as a recycling container as long as it has an ACUA sticker on it. ACUA stickers are available for free. To get a sticker or a blue tub, call (609) 272-6950 or see www.recycleAtlanticCounty.org.
What can be recycled
ACUA’s list of items that can be recycled are: paper bags, shredded paper, envelopes, newspapers, magazines, office paper, corrugated cardboard, food boxes, books, cartons, steel cans, tin cans, empty paint cans, aerosol cans, aluminum cans, plastics numbered 1-7, plastic food containers, plastic tubs, margarine containers, flower pots and all glass jars or bottles.
|< Prev||Next >|