Ink Ur Body ‘a new twist’ on tattoo biz

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SEAVILLE – Don’t call Ink Ur Body a tattoo parlor, says franchisor Rich Brady. The Georgia-based businessman has made it his mission to abolish that term, and the negative connotations that sometimes go along with it.

Ink Ur Body is not a tattoo parlor, Brady emphasizes, but a “tattoo salon.” The Seaville location, in the Cedar Square Shopping Center, is the first in what he said will be a regional and possibly a national franchise.

“It’s a new twist; we’re the first ever to combine ‘tattoo’ and ‘salon’ together,” Brady said. “The industry hasn’t recognized this change. We have, and we’re excited to be the first to market with it.”

From all appearances, the difference goes beyond semantics. Unlike the stereotypical tattoo parlor, Ink Ur Body resembles a spa or beauty salon, with gleaming white floors and sage-colored walls. Four tattoo stations are separated by low glass-block partitions; they are adjoined by a piercing room. The walls hold a series of Vargas pin-up prints. There’s not a drop of black or a hint of leather in the place.

“Our goal is to have an environment that appeals to both men and women,” said Brady, a Haddonfield native who once worked in the Atlantic City casino industry. “Tattoos have become much more mainstream; the idea is to take the tattoo business idea and make it mainstream, too.”

He hopes to open eight franchise locations between Cape May County and Burlington County by the end of 2012.

The salesman and entrepreneur chose Seaville for his first shop due to its location.

“It’s perfectly positioned to service a large demographic, from Somers Point and Ocean City to Wildwood and Cape May,” he said.

Lead artist and salon operator Scott Lee painted a definition of “salon” on the store wall: “A place to refine one’s taste through art, ideology and philosophical conversation.”

A professional tattoo artist for 20 years, Lee said he’s been pleased to see the industry evolve.

“TV shows like Miami Ink started to make tattoos more socially acceptable,” he said. “My regular clientele is a 50-50 mix between men and women; a place like this will make it easier for women to come in and feel comfortable.” Also, he said, “It’s more about the art work now than when I first started. There are two kinds of people: tattooists and tattoo artists. I’m in it for the art.”

The largest growth sector in the business is women, Brady said. He thinks there’s tremendous growth potential in a tattoo shop that caters to their needs, while also serving male customers. The franchise cost is “under $30,000,” which includes “the franchise, the floor model, the whole kit and caboodle.”

“We’re breaking the mold,” he said.

For more information about Ink Ur Body franchises, see  For more information about Ink Ur Body, call 226-9314 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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