Beach boxes are a leading cash cow

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WILDWOOD- While the city’s new proposed beach amenities have spurred much discussion, so far the beach storage boxes are one of the most visible, and profitable, aspects of the beach revenue plan.

According to Commissioner Tony Leonetti, the boxes have created between $8,000 and $10,000 in new revenue for the city. He said of the 100 boxes that have been installed on the beach, about 20 are currently rented out.

“It’s a small percentage, but the word really wasn’t out there,” he said. “I’m giving it the benefit of the doubt.”

Leonetti said the people who had rented boxes from the city were “thrilled to death” with the idea.

“All you have to carry to the beach are drinks and a clean towel,” Leonetti said.

If all the boxes are rented out next summer, Leonetti said the city could see about $40,000 in revenue from the boxes.

He said the city cut costs when having the boxes made by using a company called DeptCor, which is a division of the New Jersey Department of Corrections. DeptCor uses inmates who work out of a woodshop to create the boxes.

“They make them at a much cheaper cost,” Leonetti said. Each box cost about $300 to make, and are 4 feet tall by 4 feet wide.

He added that DeptCor was used by the city previously when the wooden walkways on the beach were constructed.

Leonetti said the city also cut costs by having the public works department install the boxes.

Aside from events on the beach, the boxes have generated the most new revenue for the city, Leonetti said.

He explained that organizations used to pay a $35 permit to hold events on the beach, no matter their size. Now, Leonetti said the permits are a “break even deal” and the price of one depends on the size of the event, the number of police officers or emergency medical technicians needed, or other resources from the city. Holding these events used to cost taxpayer money, Leonetti said, but with the new permit regulations, the events are paying for the city resources they use.

“If I put four EMTs down there for an event, the event pays for those four EMTs,” Leonetti explained.

He said that the Beach Blast Soccer, held by Morey’s Piers, was one of the most profitable events for the city, and brought in about $15,000 in revenue.

Christie Rotondo can be emailed at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or you can comment on this story at 

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