Barnabei family brings California cool to North Wildwood

Last Updated on Friday, August 03, 2012 02:19 pm Written by Staff Reports Friday, May 11, 2012 10:45 am

NORTH WILDWOOD –North End American Grill celebrated its grand opening on June 1 at Chestnut and Olde New Jersey avenues in North Wildwood’s entertainment district.  It is the new restaurant from the JLB Restaurant Group, joining the Barnabei family’s other restaurants, the Concord Café in Avalon and Marie Nicole’s in the Diamond Beach section of Wildwood Crest.

The owners say The North End, named for its location on the island, “is the epitome of California cool and offers upscale bar food and American cuisine.”

They say the atmosphere is unique, with space for large parties, a casual setting for families, and a lively nightlife with indoor and outdoor lounge areas.

Details include a 38-foot custom built surfboard bar.  Shaped by Brian Wynn, a local who has designed numerous surfboards, it is the longest custom built board on the East Coast, according to the owners.  The owners say the restaurant has a northern California surf atmosphere inside and out.

The vibe continues on the outdoor patio, with a bar, custom built bamboo benches and cozy seating. The North End patio includes music and daily happy hour specials from 4 to 7 p.m.  The bar offers numerous beers and wines along with classic and signature cocktails, according to a statement from the owners.

The North End menu includes appetizers such as fresh fish tacos and pulled pork sliders, along with sandwiches and dinners such as BBQ glazed mahi mahi with pineapple fried rice and bacon wrapped filet mignon.

photo credit: Axlerod Photography