Center city parking part of BID budget

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But lease negotiations likely to be a long process

WILDWOOD- City officials adopted the Business Improvement District’s budget April 10, which includes plans for center city parking in Wildwood’s downtown.

However, the district and the city have not yet worked out the lease agreement for the property set to become “Destination Station.”

In the 2013 budget, the BID has budgeted $75,000 for the new parking facility, which would become a transportation destination that will connect foot traffic from the boardwalk to the city’s downtown businesses on Pacific Avenue.

The lot will also provide additional parking, and ideally provide a destination for visitors to hop on the tram car or trolley. 

According to Patrick Rosenello, executive director of the BID, this lot is a crucial part of the city’s “Vision 2015” plan. The five-year plan is supported by numerous organizations throughout Wildwood to help improve the city’s economy. Besides the “Destination Station” parking center, it includes almost 50 other potential projects, many of which officials believe would benefit Pacific Avenue and revive the downtown. 

“Center city parking is at the heart of the 2015 plan,” Rosenello told the Leader previously. “It will be a central transportation hub for downtown, boardwalk and the beach, but what that ultimately ends up looking like…remains to be seen.”

At the April 10 commissioners’ meeting, Rosenello said that there is no blueprint yet for the lot, and said it could be a multi-level facility.

‘I’d like to see it happen in my lifetime.’

Commissioner Pete Byron 

Rosenello said that the “Destination Station” is planned to be at a lot that is currently owned by the city and leased to local businesses and is located between Oak and Schellenger avenues at Pacific.

Commissioner Pete Byron said that the city is in support of the parking lot, but has not started negotiations for leasing the property to the district.

“I’d like to see it happen in my lifetime,” Byron said.

In the BID budget, a $35,000 revenue item is attributed to income from the new parking lot, which Rosenello said would be paid to the city.

The lot would increase pedestrian traffic on Pacific Avenue, while also providing much needed additional parking for the city, he said

The total BID budget is $337,500, and is supported by a $295,000 tax levy on 300 businesses on Pacific, Atlantic, and Ocean avenues.

Rosenello said the average increase in the levy under this budget is about $200 per business. The average tax on a business is $875, but the median tax is $395 in the 2013 budget. The median is the middle value of a set of values, while an average is found by taking the total number of all the values and dividing the total by that number. The levy is based on assessed value of a property, so it ranges from $58 to $9,600, Rosenello said. 

Christie Rotondo can be emailed at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or you can comment on this story at 

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